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When Are Engagement Rings on Sale?

In finding the perfect engagement ring, timing is everything, especially when it comes to affordability. For many, the daunting price tags can cloud the dream of presenting a beautiful ring. This often leads to the question: When are engagement rings on sale?

This guide explores peak seasons for sales, fluctuations in engagement ring prices, and the best times for purchase.

Peak Seasons for Finding Engagement Rings on Sale

To score excellent engagement ring deals, you should strategically time your search. 

Black Friday and Cyber Monday

Black Friday and Cyber Monday are the best times to score great discounts, especially for online jewelry stores.

Christmas balls with engagement ring on top

Depending on the ring type, discounts can vary depending on the retailer and the specific promotion. Jewelers seize this opportunity to showcase their finest diamond rings at reduced prices.

Holiday Season

During the Christmas holiday season, jewelry stores commonly offer a variety of special promotions and discounts. While the extent of these discounts can vary, this season is often marked by appealing deals, including potential "buy one, get one" offers, providing opportunities for significant savings on engagement rings.

Valentine's Day

Valentine's Day is also a strategic peak season for the perfect engagement ring.

Many jewelry stores adorn their showcases with options and extend special promotions. Custom design services, often pricier, might be available at reduced rates around Valentine's Day.

End-of-Year Clearance Sales

You can also take advantage of the opportunities presented by end-of-year clearance sales within the jewelry industry.

Some stores might introduce bundle deals, where purchasing an engagement ring could include bonuses like a free wedding band or a discount on matching jewelry pieces such as earrings or necklaces.

What Time of Year are Diamonds the Cheapest?

diamond ring

While it's challenging to pinpoint when diamond jewelry is universally the cheapest, there are strategic periods throughout the year when you might find more favorable prices.

After the holiday season (the first half of January), some jewelers offer discounts to attract customers during this traditionally slower sales period. 

You can plan to buy an engagement ring during this time while planning to propose at the end of the year (if you’re opting for a holiday proposal). 

Additionally, the summer months, particularly July and August, might see more competitive pricing as demand may dip during vacation.

However, it's crucial to note that sales events, promotions, and clearance periods can also present excellent opportunities to secure a diamond ring at more affordable prices.

Being mindful of these fluctuations and aligning your purchase with specific seasons or promotional events can help maximize savings on a diamond ring.

Do Engagement Ring Prices Vary Significantly During Different Months or Days of the Week?

Yes! The prices vary across different months and even days of the week.

Understanding these fluctuations is crucial if you’re aiming to make an informed engagement ring purchase. Generally, engagement ring prices may fluctuate during peak wedding seasons, such as spring, when demand is at its highest.

To secure the best deal, consider the specific months and the days of the week when planning your purchase, ensuring the perfect balance between quality and affordability.

What is the Best Month to Buy an Engagement Ring?

diamond ring

If you want to buy an engagement ring without breaking the bank, January is often suggested as the best month for value. Often considered the cheapest month to purchase an engagement ring, January follows the holiday season when jewelers, keen to attract post-holiday shoppers, may offer enticing discounts.

With festivities behind you, you can take advantage of reduced prices without compromising on the quality and beauty of your chosen engagement ring. 

What Time of Year Should You Do Engagement Ring Shopping?

When considering the best time of year to shop for a diamond engagement ring, several factors come into play:

Selection and Variety

Jewelers expand their collections with a wider variety of diamond rings at certain times of the year, like the lead-up to Valentine's Day or during the Christmas holidays. This broader selection offers more styles and designs, catering to different tastes and preferences.

Seasonal Promotions and Exclusive Collections

Jewelers often release exclusive collections or limited-edition diamond rings around specific holidays or seasons. These unique pieces can be particularly appealing if you want a distinctive ring.

Budget Considerations and Financing Options

While not solely focused on finding the cheapest option, certain times of the year may offer better financing deals or incentives that make a higher-end diamond ring more attainable within a budget.


The ideal time to shop for an engagement ring extends beyond finding the cheapest option; it encompasses a balance of selection, exclusivity, and budget considerations. This approach ensures that the chosen ring is cost-effective and aligns perfectly with personal preferences.


How to Maximize Savings while Purchasing a Diamond Engagement Ring?

Research and Compare Prices

diamond ring on gemmorah

To maximize savings when purchasing an engagement ring, diligent research and price comparison are important. You should invest time in exploring various jewelers, both online and brick-and-mortar stores, to gauge the range of prices for their desired ring.

Online retailers like Gemmorah often offer competitive prices and a wider selection, allowing for comprehensive comparisons. You can also request a custom ring, which ensures the ring is one-of-a-kind. 

Another strategy involves considering alternative stones or lab-created diamonds, which can provide a more cost-effective option without compromising quality or aesthetics.

Consider Alternative Stones

Another way to maximize savings while purchasing an engagement ring involves exploring innovative options and considering alternative stones.

Embracing alternatives like sapphires, moissanite, or even colored gemstones allows you to express your unique style and presents a cost-effective alternative to traditional diamonds. These stones often come with a lower price tag while offering exceptional beauty and durability.

Recently, lab-grown diamonds have also gained popularity as ethical and budget-friendly choices.

Take Advantage of Promotions

Capitalizing on promotions is a strategic approach to maximize savings on your diamond engagement ring purchase.

diamond rings on sale

Many jewelers extend attractive discounts or exclusive deals during these times, allowing you to acquire a stunning diamond engagement ring at a more budget-friendly price.

Subscribing to newsletters or following jewelers on social media can inform you about upcoming promotions, ensuring you don't miss out on valuable opportunities to save money.

Maximizing Value in Your Engagement Ring Purchase

The bottom line is that timing is everything when finding great deals on engagement rings. By strategically planning your purchase during peak sale seasons, considering alternative options, and taking advantage of promotional events, you can maximize your savings without compromising on the symbol of your love.

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